Making
some house your own home is , to create something that related and
represents your own. To describe this gradual making of one's home ,
the term of appropriate can be used. Everybody , needs a place to
live which represents owners characteristics. We produce our meanıngs
ın our home and by consumıng some goods. We can say that by looking
a one thing for example a flower which stands on the kitchen table
and make comments bout the characteristics of the owners
characteristics. A s ın the reading Gullestad's work , we are being
conforned with evidence that decorating our house is just a
particular individualistic act that expresses our own taste.
For
many of us , shopping is an exercise involving thrift, the burden of
choice and something which takes up valuable time rather than being
a pleasure. Like subcultural theory , however, the approach is
valuable for foregrounding eveyday practices. Like subcultural
theory, the 2pleasure of consumption2 is criticized for its optimism
regarding the significance of subcultural or consumer resistance.
By
making affective choises in their consumption people make their flat
, their home , the place which represents and identifies that person
and his culture. We know that consumption is not the end of process ,
but the beginning of another, thus itself a form of production .
This makes ıt everyday life as productive consumption. Such an
approach sees consumers as almost endlessly creative in the
appropriation and manipulation of consumer goods the complete pasif
consuming , those controlled ad manipulated by producers and the
production system.









